Two of the most basic parts of any website are the domain name and the URLs for the pages of the website.
When a new site is being conceived or designed, one of the critical items to consider is the naming of the domain, whether it is for a new blog, a company launch, or even just a friend’s website.
=> Here are 12 tips that will be indispensable when helping you select a great domain name:
1. Brainstorm five top keywords :
When you begin your domain name search, it helps to have five terms or phrases in mind that best describe the domain you’re seeking.
2. Make the domain unique:
Having your website confused with a popular site that someone else already owns is a recipe for disaster. Thus, never choose a domain that is simply the plural, hyphenated, or misspelled version of an already established domain.
3. Choose only dot-com available domains :
If you’re not concerned with type-in traffic, branding, or name recognition, you don’t need to worry about this one. However, if you’re at all serious about building a successful website over the long term, you should be worried about all of these elements, and although directing traffic to a .net or .org (or any of the other new gTLDs) is fine, owning and 301’ing the .com, or the ccTLD for the country your web site servers (e.g. “.co.uk” for the United Kingdom), is critical.
4. Make it easy to type:
If a domain name requires considerable attention to type correctly due to spelling, length, or the use of unmemorable words or sounds, you’ve lost a good portion of your branding and marketing value.
5. Make it easy to remember :
Remember that word-of-mouth marketing relies on the ease with which the domain can be called to mind.
6. Keep the name as short as possible :
Short names are easy to type and easy to remember (see the previous two rules).
7. Create and fulfill expectations :
When someone hears about your domain name for the first time, he should be able to instantly and accurately guess at the type of content he might find there.
8. Avoid trademark infringement :
This is a mistake that isn’t made too often, but it can kill a great domain and a great company when it does.
9. Set yourself apart with a brand :
Using a unique moniker is a great way to build additional value with your domain name.
10. Reject hyphens and numbers :
Both hyphens and numbers make it hard to convey your domain name verbally and fall down on being easy to remember or type.
11. Don’t follow the latest trends :
Website names that rely on odd misspellings, multiple hyphens (such as the SEO-optimized domains of the early 2000s), or uninspiring short adjectives (such as “top…x,” “best…x,” “hot…x”) aren’t always the best choice.
12 Use a domain selection tool :
Websites such as Nameboy (http://www.nameboy.com) make it exceptionally easy to determine the availability of a domain name.
Read More : SEO Services in Delhi