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Search Engine

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Each engine returns results in a slightly different format and these may include vertical results (these are results which can be derived from different data sources or presented on the results page in a different format).

Understanding the Layout of Search Results Pages :

The various sections outlined in the Google search results are as follows:
1. Search query box
2. Vertical navigation
3. Results information
4. PPC Advertising
5. Google Product Search Results
6. Natural/organic/algorithmic results

The sections in the Yahoo! results are as follows:

  1. Vertical navigation
    2. Search query box
    3. Horizontal navigation
    4. PPC Advertising
    5. Natural/organic/algorithmic results
    6. Navigation to More Advertising

The sections in Bing’s search results are as follows:

  1. Vertical navigation
    2. Search query box
    3. Results information
    4. Time based refinement options
    5. PPC Advertising
    6. Natural/organic/algorithmic results
    7. Query Refinement Options

Search Engines

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