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Google’s Knowledge Graph

The search engines are actively building structured databases of information that allow them to show answers to questions that are not simply links to web pages. Google provides direct answers in the result Not only is additional information shown, it is not just a data dump, it shows that the search engines are working to develop their own knowledge of the relationships between people and things.

The search engines are actively mapping these types of relationships as part of their effort to offer more complete information directly in the search results themselves.

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