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What is Social Media Optimization ?

Social Media is the Voice of your website, so it is important to create and leverage the right social media optimization(SMO). Social Media optimization means creating interest in your website through online social media with the use of social networking tools. Social Media gives your customer the chance to interact and connect to your website. When you create and give relevant information about your website to your customers through social media, you can create customer retention.

To leverage SMO, the most popular communication channels are:

  • Facebook
  • Twitter
  • Youtube
  • Google+
  • Linkedin
  • Myspace
  • Pinterest
  • Instagram
  • Forsquare


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Social Media Optimization can positively influence your website and users through the benefits of :

  • Increased visitors to influence page ranks since SMO is being driven referral sites.
  • Decreased bounce rates from useful content and link building to many areas on your website.
  • Increased customer loyalty from more product and brand awareness when effectively managed through all SMO communication channels.

DO SMO in Proper way :

  • Create the Company pages where add all products.
  • Create separate product wise pages on all Social Media Websites.

For Google+ : Two types of Promotion-

  1. For Corporate Website- Create Google account and linked with Google+ and also linked-up with main company website. Update the content on Google+ regularly.
  2. For Individual Website- Create the google+ account and linked with Google+ and linked-up with individual website and also update with unique topics regularly.


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