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Developing an SEO-Friendly Website :

A search engine-friendly website, at the most basic level, is one that allows for search engine access to site content – and having your site content accessible to search engines is the first step towards creating prominent visibility in search results. Once your site’s content is accessed by a search engine, it can then be considered for relevant positioning within search results pages

Search engine crawlers are basically software programs – and, like all software programs, they come with certain strengths and weaknesses. Publishers must adapt their websites to make the job of these software programs easier—in essence, leverage their strengths and make their weaknesses irrelevant. If you can do this, you will have taken a major step forward toward success with SEO.

Developing an SEO-friendly site architecture requires a significant amount of thought, planning, and communication due to the large number of factors that influence the ways a search engine sees your site and the large number of ways in which a website can be put together, as there are hundreds (if not thousands) of tools that web developers can use to build a website – many of which were not initially designed with SEO, or search engine crawlers, in mind.

Making Your Site Accessible to Search Engines:

The first step in the SEO design process is to ensure that your site can be found and crawled by the search engines. This is not as simple as it sounds, as there are many popular web design and implementation constructs that the crawlers may not understand.

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