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Traditional Approaches: Domain Expertise, Site Content Analysis :

One of the smartest things you can do when initially conducting keyword research is to brainstorm original ideas with the participants in the business before getting keyword tools involved. This can be surprisingly effective for coming up with numerous critical keywords, and it can help you understand if your organization …

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Understanding the Long Tail of the Keyword Demand Curve :

It is wonderful to deal with keywords that have 5,000 searches per day, or even 500 searches per day, but in reality these “popular” search terms may actually comprise less than 30% of the overall searches performed on the Web. The remaining 70% lie in what’s commonly called the “long …

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Auditing an Existing Site to Identify SEO Problems :

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a  relatively new field, and many of the limitations of search engine crawlers are non-intuitive. In addition, many web developers, unfortunately, are still not well versed in SEO. Even more unfortunately, some …

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SEO Development Platform & Information Architecture :

Whether you’re working with an established website or not, you should plan to research the desired site architecture (from an SEO perspective) as a core element of your SEO strategy. This task can be divided into two major components: technology decisions and structural decisions. Technology Decisions : SEO is a …

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