PPC Services

“The Mission of Search Engines”  searchers enter many different types of queries. These can generally be classified into three major categories: Navigational query : This is a query with the intent to arrive at a specific website or page (e.g., the person types in your company domain name, www.seomartweb.com, or …

There is no such thing as a cookie-cutter SEO strategy (and if someone is trying to sell you one, be sure to dig deeper and get second opinions!). There is a difference between best practices, which are universal, and a business and website-specific SEO strategy. The ever-changing, dynamic nature of …

Organic search is one of many viable online marketing channels as a source of highly targeted traffic. And while SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways. Visibility (Branding) : Many consumers assume that top placement in the …

SEO, once a highly specialized, and often marginalized task relegated to the back rooms of website development teams, is now a mainstream online marketing activity. This dramatic rise can be attributed to various emerging trends, including: • Search engines now drive a large volume of highly targeted traffic, from people …

The search engines also attempt to measure the quality and uniqueness of a web site’s content. One method they may use for doing this is by evaluating the document itself. For example, if a web page has lots of spelling and grammatical errors, that can be taken as a sign …

Domain Level Link Authority Features : Domain Level Link Authority is based on a cumulative link analysis of all the links to the domain. This includes factors such as the number of different domains linking to the site, the trust/authority of those domains, rate at which new inbound links are …

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during their crawl to help make that determination. You …

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. The first step in this process is crawling the web. The search engines start with …

Crawling, Indexing, and Ranking : Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Google and Bing operate, and does not necessarily apply to other search engines that are popular in other countries, such …