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What is URL Redirects ?

A redirect is used to indicate when content has moved from one location to another. For example, you may have some content at http://www.yourdomain.com/old and decide to restructure your site. As a result of this move, your content may move to http://www.yourdomain.com/critical-keyword. Once a redirect is implemented users who go …

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Blocking and cloaking by IP address rang:

You can customize entire IP addresses or ranges to block particular bots through server-side restrictions on IPs. Most of the major engines crawl from a limited number of IP ranges, making it possible to identify them and restrict access. This technique is, ironically, popular with webmasters who mistakenly assume that …

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When to Show Different Content to Engines and Visitors :

There are a few common causes for displaying content differently to different visitors, including search engines. Here are some of the most common ones: Multivariate and A/B split testing : Testing landing pages for conversions requires that you show different content to different visitors to test performance. In these cases, …

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