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How Search Engines Determine a Link’s Value?

A smart content marketing campaign typically starts with researching sites that would provide the best visibility and reputation benefits for the publisher (consider conflict with prior assertion of, “Any campaign that starts with “getting links” as the objective…”). However, it may also be useful to have an understanding of how …

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How Links Historically Influenced Search Engine Ranking :

The concept of using links as a way to measure a site’s importance was first made popular by Google with the implementation of its PageRank algorithm (others had previously written about using links as a ranking factor, but Google’s rapidly increasing user base popularized it). In simple terms, each link …

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