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Digital Marketing

Understanding Search Engine Traffic and Visitor Intent :

“The Mission of Search Engines”  searchers enter many different types of queries. These can generally be classified into three major categories: Navigational query : This is a query with the intent to arrive at a specific website or page (e.g., the person types in your company domain name, www.seomartweb.com, or …

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Strategic Goals SEO Practitioners Can Fulfill

Organic search is one of many viable online marketing channels as a source of highly targeted traffic. And while SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways. Visibility (Branding) : Many consumers assume that top placement in the …

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SEO Planning: Customizing Your Strategy

SEO, once a highly specialized, and often marginalized task relegated to the back rooms of website development teams, is now a mainstream online marketing activity. This dramatic rise can be attributed to various emerging trends, including: • Search engines now drive a large volume of highly targeted traffic, from people …

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