Digital Marketing

There are a few common causes for displaying content differently to different visitors, including search engines. Here are some of the most common ones: Multivariate and A/B split testing : Testing landing pages for conversions requires that you show different content to different visitors to test performance. In these cases, …

There are numerous potential tactics to leverage cookies and session IDs for search engine control. Here are many of the major strategies you can implement with these tools, but there are certainly limitless other possibilities: 1. Showing multiple navigation paths while controlling the flow of link authority : Visitors to …

Search engine spiders do not look at cookies or session IDs and act as browsers with this functionality shut off. However, unlike visitors whose browsers won’t accept cookies, the crawlers can sometimes reach sequestered content by virtue of webmasters who want to specifically let them through. Many sites have pages …

As we outlined, duplicate content can be created in many ways. Internal duplication of material requires specific tactics to achieve the best possible results from an SEO perspective. In many cases, the duplicate pages are pages that have no value to either users or search engines. If that is the …

Few can debate the value the engines place on robust, unique, value-added content—Google in particular had several rounds of kicking “low-quality-content” sites out of its indexes, and the other engines have followed suit. The first critical designation to avoid is “thin content”—a phrase that (loosely) refers to content the engines …

Content optimization relates to how the presentation and architecture of the text, image, and multimedia content on a page can be optimized for search engines. Many of these recommendations are second-order effects. Having the right formatting or display won’t boost your rankings directly, but through it, you’re more likely to …

Very frequently, someone other than an SEO professional is responsible for content creation. Content creators often do not have an innate knowledge as to how SEO works, or worse, they may think they know how it works, but have the wrong idea about it. Some Training for your writers is …

The small-volume search terms, when tallied up, represent 70% or more of all search traffic, and the more obvious, high-volume terms represent only 30% of the overall search traffic. For example, if you run a site targeting searches for SEO Services in Delhi and SEO Company in Delhi, you might …

The search engines face a tough task: based on a few words in a query (sometimes only one) they must return a list of relevant results ordered by measures of importance, and hope that the searcher finds what he or she is seeking. As website creators and web content publishers, …

Two of the most basic parts of any website are the domain name and the URLs for the pages of the website. Optimizing Domains: When a new site is being conceived or designed, one of the critical items to consider is the naming of the domain, whether it is for …