Digital Marketing

Let’s first talk about the best way to approach using schema.org.  Semantic markup is designed to help you provide meaning and clarity about what your web site and each web pages on it are about, so you should be clear about this before attempting to implement Schema.  Think real world …

Schema.org is best viewed as part of a much larger idea, one that traces its origins back to the foundational concepts of the web itself, and its progenitor. Schema.org is arguably one of the most practical, accessible, and successful outcomes of the semantic web movement to date.  With the marketing …

Structured data is the label that’s applied to a number of markup formats that allow Google to better understand the data it is indexing. Structured data is then nothing more than metadata (data about data) implemented for search engines rather than people. Google, Microsoft (Bing) and Yahoo worked to establish …

Basic SEO factors are still in play. Links are still important. Keywords still play a role. Content still needs to be created. But as more and more variables are added to the picture, the value ascribed to each one decreases. This makes it difficult to pick specific aspects of search …

There is a lot of confusion when it comes the definition of semantic search. Some of it comes from the formalities of the definition of semantics commonly associated with linguistics and some of it comes from the misunderstanding that arises the moment the words “structured data” are mentioned. In truth …

Many businesses target multiple countries with their websites and need answers to questions such as: do you put the information for your products or services all on the same domain? Do you obtain multiple domains? Where do you host the site(s)? It turns out that there are SEO factors, as …

A redirect is used to indicate when content has moved from one location to another. For example, you may have some content at http://www.yourdomain.com/old and decide to restructure your site. As a result of this move, your content may move to http://www.yourdomain.com/critical-keyword. Once a redirect is implemented users who go …

You can customize entire IP addresses or ranges to block particular bots through server-side restrictions on IPs. Most of the major engines crawl from a limited number of IP ranges, making it possible to identify them and restrict access. This technique is, ironically, popular with webmasters who mistakenly assume that …

The basic syntax of robots.txt is fairly simple. You specify a robot name, such as “googlebot”, and then you specify an action. The robot is identified by user agent, and then the actions are specified on the lines that follow. Here are the major actions you can specify: Disallow: the …

A variety of strategies exist to segment content delivery. The most basic is to serve content that is not meant for the engines in un-spiderable formats (e.g., placing text in images, Flash files, plug-ins, etc.). You should not use these formats for the purpose of cloaking. You should use them …