Digital Marketing

Now a Days Online Marketing get more popularity as well as user always preference for online marketing because it saves lots of time and attractive deals available which gives by multiple brands. Behind of online marketing there are number of tools to use for setup an online business. To setup …

How spammers try to circumvent search engine guidelines to obtain high rankings for sites that may not deserve those rankings. Of course, the search engines do many things to fight link spam. Google’s Penguin Algorithm : On April 24, 2012 Google released a new algorithm they called Penguin. This algorithm …

As we previously discussed, some publishers choose to push the limits or ignore the Webmaster Guidelines in their quest for links. On the next few pages we will look at some of the more popular tactics in detail. Purchasing links for SEO : Historically, one of the more popular spam …

One way to create links manually in social media environments is by visiting social media sites, forums, and blogs and leaving behind comments with self-referential links in them. However, the great majority of these environments NoFollow their links, and getting links by putting them in comments and forums is a …

Obtaining web directory links used to be a tactic that many used to drive SEO results, and many years ago, they used to work. However, with the exception of a very few high authority directories (such as Yahoo!’s directory, that of the Internet Public Library, very few directory links provide …

A smart content marketing campaign typically starts with researching sites that would provide the best visibility and reputation benefits for the publisher (consider conflict with prior assertion of, “Any campaign that starts with “getting links” as the objective…”). However, it may also be useful to have an understanding of how …

The search engines use links primarily to discover web pages, and to count the links as votes for those web pages. But how do they use this information once they acquire it? Let’s take a look: Index inclusion : Search engines need to decide which pages to include in their …

The concept of using links as a way to measure a site’s importance was first made popular by Google with the implementation of its PageRank algorithm (others had previously written about using links as a ranking factor, but Google’s rapidly increasing user base popularized it). In simple terms, each link …

It appears that Google remains interested in the concept of author authority as a factor in search rankings. Google is likely working on methods to identify and evaluate authors and their content that are not dependent on human publishers and authors placing links and attribution tags. When those methods are …

One of the most interesting insights into the mind of Google, as it were, was the three year experiment known as Google Authorship. Google Authorship was a program that allowed online authors to identify and verify their content with Google. This was accomplished by a two-way link between the author’s …