Here are some examples of business issues that can impact SEO:
1. Revenue & business models :
The effective SEO strategy takes into account the purpose of the site – whether it is to sell products, sell advertising, obtain leads, or gain membership signups. We will discuss this more in the later sections of this chapter.
2. Target customers :
Who are you trying to reach? This could be an age group, a gender group, or as specific as people looking to buy a house within a specific neighborhood of India.
3. Competitors :
The competitive landscape is another big factor in your overall strategy. Competition may be strongly entrenched in one portion of the market online, and it may make sense to focus on a different segment. Or you may be the current leader in your market, and want to protect this position while continuing to build your customer base.
4. Branding goals :
There may be search terms for which it is critical that you have top search exposure, for branding reasons.
5. Content development :
An important part of SEO and general online success is the creation and optimization of high quality content for your users. For most businesses, your capacity to create quality content on an ongoing basis can significantly improve your SEO efforts, both from a content-availability perspective (more content in the search engines) and from a user engagement and link development perspective (great content breeds great links and social sharing, both of which can positively influence SEO).
6. How people search for products like yours :
Understanding what customers do when they are searching for products or services like yours is one of the most basic functions of SEO, This involves mapping the actual search queries your target customers use when they go to a search engine.