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Analyzing Ranking Factors

  • Domain Level Link Authority Features :
    Domain Level Link Authority is based on a cumulative link analysis of all the links to the domain. This includes factors such as the number of different domains linking to the site, the trust/authority of those domains, rate at which new inbound links are added, the relevance of the linking domains, and more.
  • Page Level Link Metrics :
    This refers to the links as related to the specific page, such as the number of links, the relevance of the links, and the trust and authority of the links received by the page.
  • Page Level Keywords & Content :
    This describes use of the keyword term/phrase in particular parts of the HTML code on the page (title element, H1s, alt attributes, etc.).
  • Page Level Features Other than Keywords :
    Factors included here are on page elements such as number of links on the page, number of internal links, number of followed links, number of “NoFollow” links, and other similar factors.
    Domain Level Brand Metrics :
  • This factor includes search volume on the web site’s brand name, mentions, whether they have a presence in social media and other brand related metrics.
    Page Level Traffic/Query Data :
    Elements of this factor are Click Through Rate (CTR) to the page in the search results, bounce rate of visitors to the page, and other similar measurements.
    Page Level Social Metrics :
    Social metrics considered include mentions, links, shares, Likes and other social media site based metrics. It should be emphasized that many SEO practitioners believe that this is a ranking factor even
    though studies have since shown otherwise, and representatives from Google clearly state that social signals are not part of their algorithm.

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